Tag Archives: Little-mistress

LW Tan and Little Mistress team up for an etailPR collaboration #etailcollabs


When Little Mistress were on the search for a great brand to team up with for a competition to brighten up our January we knew exactly who to call. LW Tan, formerly Lauren’s Way, consistently impress with their on-trend hair and beauty accessories. They were the perfect super girly brand to compliment Little Mistress’ glamorous and sophisticated dresses.

The plan was to treat fans to a fantastic combination of prizes, promote to LW Tan and Little Mistress fans via Facebook, Twitter, Instagram, Email newsletter, blog posts and on a homepage banner to really excite fans about the competition and give as many fans as possible a chance to enter. Of course Lauren Goodger herself couldn’t resist re-tweeting to her 1.2 million twitter followers too!

You’ve still got time to enter: http://tinyurl.com/ord433q

Keep your eyes on Little Mistress and LW Tan’s Facebook page for news once the winner’s drawn. Good luck!

For more information about how etailPR manage and organise collaborations please visit the website. We are always looking for brands big and small to work with on brand collaborations that are mutually beneficial and provide a great crossover of fans and traffic and data for both brands.

We have extensive experience organising these projects so please get in touch to find out exactly how we can help your brand gain exposure!


Motel and Little Mistress shortlisted for prestigious Drapers Awards 2013!

etailPR clients Motel and Little Mistress have both been announced as finalists in the annual Drapers Awards for 2013!

The yearly awards celebrate the best in the UK fashion industry and the 2013 event is set to be one of the biggest events in the fashion retail calendar with brand new categories, new host and a new venue.

It has been announced that the new host for this year’s awards show is Dara O’Briain – host of The Apprentice You’re Fired and regular on Mock the Week, he is regarded as one of the finest comedians of all time.

Motel has been nominated for ‘Womenswear Brand of the Year’ whilst Little Mistress is up for ‘Young Fashion Brand’. We would like to congratulate the brands on the prestigious nominations and wish them the best of luck on 21st November at Old Billingsgate!

Little Mistress affiliate campaign under new management with etailPR

We are delighted to announce that etailPR are now looking after the women’s fashion brand Little Mistress and are under full management of their affiliate campaign via Affiliate Window.

Contact details of how to join up and who to talk to about opportunities are below.

The Little Mistress programme is launching with 25% off ALL orders* excluding sale. With code LITTLEM25 valid now until 15th July midnight (GMT)

Little Mistress is the ‘must have’ label of the moment with a rapidly growing following from both the public and a number of celebrities. Little Mistress adapts the latest catwalk trends and in-season colours to create covetable collections that are fun, feminine, chic, pretty, affordable and wearable. The styles have a strong, brand signature, with pieces for all social occasions and looks that can be worn day and night.

The Little Mistress collection includes dresses for every occasion including party dresses, day dresses and maxi dresses. Little Mistress also produce great tops, jackets, skirts, jewellery and scarves.

Program details:

  • Tiered commission structure up to 12% CPA
  • 30 day cookie period
  • Full comprehensive product feed, updated daily
  • Mobile site with fully integrated affiliate tracking
  • Full set of creative in standard sizes (bespoke creative available)
  • A full time affiliate manager is working on this project. Your application will be approved the next working day.
  • Free worldwide delivery on orders over £49

PPC – Not allowed unless specifically approved by etailPR. We need to know exactly which terms you plan to bid on, please contact us before ANY activity.


Join the programme here

Proudly managed by a dedicated full time Account Manager at award winning etailPR

If you have any questions regarding the Little Mistress affiliate programme, please get feel free to get in touch using the email below:


Number: 01242 238373

Skype: sheila.e-tailwebstores




Little Mistress launch Digital PR Campaign

etailPR are pleased to announce the arrival of Little Mistress onto the etailPR Blogger Network!

Little Mistress are a London based ladies and kids fashion brand, delivering all of the latest catwalk trends in covetable collections. Their in-season colours and fabrics create feminine, chic and affordable clothing for all tastes. All Little Mistress pieces are designed in-house, intended to flatter the feminine figure with their exquisite embellished detailing, layered textures and unique prints.

Little Mistress have opted for a fully managed Digital PR campaign, run by the experienced account managers at etailPR.

The brand will be working with the top UK and International bloggers, hand picked by etailPR for proven return on investment and ability to drive traffic through to eCommerce sites. etailPR will also be on hand to offer social media advice, ranging from interacting with bloggers and customers on social media through to increasing the capture of new followers and fans.

The Digital PR campaign will drive traffic through to the site, resulting in a higher number of sales, plus it will also increase brand awareness, brand image and improve SEO.

If you’d like to find out more about the etailPR Digital PR campaigns and Blogger Network please follow the links, or contact us here.

etailPR welcome Little Mistress!

We are pleased to announce that Little Mistress have chosen to join etailPR’s extensive portfolio of women’s fashion brands, to develop their digital marketing campaign using both affiliate marketing and digital PR.

Little Mistress stock luxurious pieces designed, in-house, to flatter the feminine figure with exquisite embellishment, detailing, unique prints and layered textures.

Little Mistress are developing a rapidly growing reputation as a ‘must-have’ label and etailPR will be  further developing and growing this image. etailPR have been chosen to run an affiliate marketing campaign plus an aggressive digital PR campaign utilizing the etailPR Blogger Network. The etailPR teams are already taking steps to create solid, effective plans to quickly launch Little Mistress as a well known name in the online marketing industry.

Above are some of Little Mistress’ best selling pieces, showing the elegant Little Mistress style with subtle detailing and embellishment.

Click here to visit the Little Mistress website.

15% Raised Commission & 20% off at Little Mistress

20% off all full priced items with code PDTREAT. Valid until midnight 5th September!

Earn 15% Commission at Little Mistress – for a limited time

Get promoting Little Mistress and you can earn 15% commission until 11th September. Make the most of this increase and promote the Autumn/Winter collection.

Cream Mollie Bird Print Top



Printed Mimi Floral Shirt



Black Eva Belted Jumpsuit



Tomato Frankie Cape Dress




Get promoting NOW paying 10% commission & 30 day cookie.

Please contact nicki@etailpr.com if you have any questions, queries or promotional requests.

Just Arrived at Little Mistress


New In from Little Mistress

The Little Mistress range for this season features all the key trends including bold colour and colour blocking, as well as romantic pieces with embroidery, lace, beadwork and a nod to vintage prints. The silhouettes feature structured shapes, body con dresses as well as romantic feminine styles in a colour palette of neutral shades and jewel colours like jade, teal, red and purple.


Nude Lottie Collar Beaded Dress



Jade Demi Split Sleeve Dress



Black Saskia Double Layer Lace Dress



Tomato Frankie Cape Dress



Get promoting NOW paying 10% commission & 30 day cookie.

Please contact nicki@etailpr.com if you have any questions, queries or promotional requests.

New Autumn/Winter collection launches at Little Mistress

Little Mistress launches their Autumn/Winter range along with a brand new site


Little Mistress has launched a brand new website to correspond with the launch of their Autumn Winter range. Printed Silks, Bright Reds and Subtle Nudes are the staples of the collection.

Printed Pixie Mushroom Print Top

Printed Macy Printed Belt Dress



Blue Jamie Belted Waist Dress




Cream Wendy Collar Dress




Get promoting NOW paying 10% commission & 30 day cookie.

Please contact nicki@etailpr.com if you have any questions, queries or promotional requests.

New Lines Added to the Little Mistress Summer Sale



Save up to 80% in the Little Mistress Sale

Shop Now at the Little Mistress Summer Sale

New Lines added!


Cream Ruffle Rose Detail Dress

Was £36 Now £15


Dusty Pink One Shoulder Dress

Was £42 Now £20


Nude Rose Print One Shoulder Dress

Was £32 Now £20 


Black Pebble Print Jumpsuit

Was £34.99 Now £20



Get promoting NOW paying 10% commission & 30 day cookie. 

Please contact nicki@etailpr.com if you have any questions, queries or promotional requests.

Save up to 80% off in the Little Mistress Sale


Save up to 80% in the Little Mistress Sale 

Little Mistress have launched a massive Summer sale with discounts as big as 80% off

Black English Rose Printed Maxi Dress

Was £39 Now £20


Coral Embellished & Lace Maxi Dress

Was £42 Now £20


Coral Lace trim detail strapless Maxi Dress

Was £40 Now £20


Red Printed Kimono Top

Was £35.99 Now £20



Get promoting NOW paying 10% commission & 30 day cookie. 

Please contact nicki@etailpr.com if you have any questions, queries or promotional requests.