Category Archives: E-tailwebstores

In Love With Fashion Love’s etailPR!

The etailPR and LOVE story…

LOVE launched in the summer of 2010 with the help and management of etailPR and there’s been no looking back since. LOVE is a family run fashion brand with a lot of heart. Taking the online fashion market by storm, LOVE has become a one stop shopping destination for girls everywhere.

In Love With Fashion have an aggressive strategy to ensure that they become a leader in the online fashion marketplace. Under the management of etailPR, In Love With Fashion’s affiliate program has shown intense growth over the past year and this is a reflection of a combination of Love’s aggressive goals and the relationships and exclusive benefits that working with etailPR can bring. etailPR account management for LOVE works closely with the LOVE team and this produces fantastic results and the growth that LOVE desire. The LOVE and etailPR collaborative team ensure that brand awareness is consistently growing through mediums such as:

  • Affiliate Campaigns
  • Celebrity Coverage
  • Blogger Endorsement
  • Exclusive Promotions
  • Collaborations

Our lovely friends over at In Love With Fashion have made our Friday by creating us some custom made ‘I Love etailPR’ t-shirts!

The guys and girls over at the brand wanted to show their appreciation for us at etailPR and what a way to demonstrate this by an on trend printed slogan tee!

The Love Slogan Tee range has been a best seller for the brand, the tees feature famous catchphrases and statements including the ever popular ‘Coco made me do it’ ‘On Wednesday we wear pink’ and even ‘Free Bieber’.

Check out the girls from In Love With Fashion modelling our new go to statement tee!

bw etailL – R: Lynsey (Creative Digital), Coco (Social Media Manager), Inga (Web Manager) & Veronika (Customer Service).

Facebook advertising sees 60% increase in growth

Paid Facebook advertisements have seen a further increase in growth due to the redundancy of posts from ‘pages’ appearing on timelines, this makes paid ads the main focus of driving sales revenue via the network.

Core impression and click volume metrics rose more than 50% in Q4 vs. Q3.

Increased engagement drove click-through rate up 10% quarter-over-quarter (QoQ). Perhaps Facebook users are more inclined to interact with brands during the festive period because they are already geared up for purchasing.

Here at etailPR we run strategic campaigns which encompass Facebook advertising into the brand’s core marketing strategy.

Example of ad from Inlovewithfashion

To find out more about how you can drive sales revenue and traffic via social media networks then feel free to give us a call on 01242 238373 and speak to one of our sales team or visit our website for more information.

Is Jelly the Answer? New ways to engage and grow your social media following.

It’s the first week in the life of the new ask and answer social app Jelly, so we’re looking at the potential opportunities for brands and followers to engage more with their social following.

Jelly was developed by Biz Stone, Twitter co-founder. It’s an app that allows users to ask and answer questions of their social networks using text photos and drawings. Currently in the very early stages it has created a big buzz in the marketing world. See promotional video attached below:

Introducing Jelly from Jelly Industries, Inc. on Vimeo.

As I’m sure you’re aware this is nothing new everyone can ask a question on Facebook or twitter, the answers might not be exactly what they might have hoped for and some of the questions asked… HOW DO I TURN OFF CAPSLOCK? Or how much Listerine do I have to drink to get drunk? Are some of the genuine questions asked on Yahoo answers question and answer service.

The idea of Jelly is to make the answers easier to find, Jelly contains no news feed and will allow users to scroll through questions form their followed brands and friends, until they find questions that they want to answer. Those answers can then be rated and virtual thank you cards sent for the best answer.

(etailPR will be looking at these thank you card as it could be an opportunity to run quick competitions and those providing the right answer get a voucher code for their feedback. Encouraging direct interaction as well as measurable conversions.)

From a marketing perspective brands should be taking note, like the sister app vine – Jelly has the potential to grow very quickly. Vine grew to 40 million users in just 8 months! Disposable content is at an all time high with SnapChat being the app on everyone’s lips at the moment. (where you can send a 10 second picture or video to anyone in your network with the knowledge that it will be deleted permanently after that time – This clip will self destruct in 5 seconds.) Jelly taps into the idea that we want instant answers and instant entertainment seemingly without wanting to store their content afterwards.

Using Jelly on Smart Phone

etailPR will be trialling Jelly Q and A campaigns with some of our brands in the coming months as part of our DigitalPR and Affiliate Management. The aim of these campaigns will be to start with engage in “brand-relevant banter” – with the added benefit of questions and answers reaching both friends and friends of friends. Meaning it is possible to extend the reach of any engagements beyond a brand’s usual social audience and without the need to spend on advertising (for the time being anyway.)

If you would like to hear more about anything discussed in this article contact the team here at etailPR or ring 01242 238373.


Brand collaborations

E-tailwebstores is on the lookout for exciting brands to collaborate with!

Here at e-tailwebstores we work with some fantastic fashion brands. We regularly run joint competitions, social media campaigns and other exciting projects which have proven to be of huge benefit to all brands involved. If you would like to find out more about collaborating with some of our brands, please get in touch with, 01242 238373, to discuss the opportunity further.

‘E-tailwebstores has been nothing but a pleasure to work with, they are efficient, extremely helpful and are great at helping you drive traffic to your website/social networking pages.’

Maddy Peck- Account Executive for Dirty Works

‘Fake Bake’s collaboration with AX Paris was a great success and a fantastic opportunity to expose our brand an audience with similar interests.’

Kirsten McNeill- Marketing Executive

“E-tailwebstores provided a great collaborative partner and we were delighted with the increase in Facebook likes we received during the competition period.”

Sara Pearson- National Account Manager

“Jelly Belly-UK enjoyed the collaboration with AX Paris and Inlovewithfashion. It was a perfect demographic fit and the online results reflected that brilliantly”

Victoria Reeves- Head of Marketing and PR at Jelly Belly UK

“We really enjoyed working with e-tailwebstores. We were new to this type of Social Marketing and Becca led us through the process and for very little effort considering, we increased our Facebook Stats by over 21%!”

Haydn Taylor- Director

FD Avenue launches on Affiliate Window with e-tailwebstores

Women’s fashion brand FD Avenue launches on Affiliate Window with 15% commission, 30 days cookie and 50% off all orders on site!


About FD Avenue

e-tailwebstores are pleased to announce the launch of the FD Avenue affiliate program! FD Avenue is an online fashion company which aims to bring to its customers the latest trends at affordable prices. Since our launch in early 2011 we have gone from strength to strength, becoming increasingly popular for our stylish affordable fashion not only in the UK but also with our EU and International customers.

Not only do we bring you the latest trends, we also give you daily fashion updates and offers through our various social media platforms. You can interact with us via Facebook, Twitter, Pinterest, Instagram, Tumblr & our own blog.

Watch out for all the exciting projects we have planned for the brand and our customers in the future.

Why Join Our Programme / Perks of the programme

- A massive 15% commission offered as a launch incentive for the first 30 days of launch

- 50% off all orders flash sale! with code XMAS50

- 30 day cookie

- Comprehensive and up to date product feed

- Popular sized banners

- Unique content available

- Affiliate newsletter with tips, news and the latest offers.

Proudly managed by e-tailwebstores ltd

FD Avenue is willing to be aggressive in the affiliate space. Just get in touch to discuss possible promotions we can run with you.

Sign Up now by clicking here!

To find out more about the programme and discuss exposure and promotions contact sheila@e-tailwebstores or call on 01242 238373

Win £500 with e-tailwebstores! Competition update!

On Friday 23rd, e-tailwebstores launched an exclusive blogger competition to win a massive £500 cash. We just want to remind you all about the competition and the topics we ask to be covered so here you go:

We are asking you guys to create a blog post in any which way you want to promote one of the topics below. You can send us through a vlog, a collage, a wishlist, a painting a poem or a full feature length movie, it’s entirely up to you.

The prize fund for the competition is set at £250 until we receive 100 entries at which point we shall double it! So help increase the fund by letting your fellow bloggers know about this competition!

To enter, just send us a link to your post, video etc via our Facebook page.

Here are your choice of topics we ask you to cover within your post:

Happy posting, we can’t wait to see your entries! Please note, competition will end midnight on the 2nd December 2012.

Weekly competition round up! Win Win Win with e-tailwebstores!

Welcome to the weekly round up of all our clients competitions. We want to offer a handy post in which you can find all the latest competitions and links to enter however, remember, we are always helping create new competitions so keep an eye on our Facebook and Twitter to have the very latest updates on competitions, promotions and news!

So without further adu – (in order of ending first)

Win £500 cash with e-tailwebstores. We are running an exclusive blogger competition. To find out exactly how to enter to get your hands on the cash – just check out our handy blog post here. Remember, this competition ends on the 02.12.12 so hurry to make sure you are part of it!

Win 2 dresses of your choice from the wonderful Chi-Chi. To enter click the image above or here. Ends 02.12.12

Sienna Couture are offering the lucky winner the beautiful red dress in the above image. To enter, just head to their competition running on Facebook here or via clicking the above image. Ends 02.12.12.

To win either the beautiful Eve or Phoebe bag from the one and only marc b, enter their competition via the image above or here. Ends 02.12.12.

Win the beautiful Martina Pinafore Dress in the exquisite burgundy colour seen above from Dahlia. Enter via the image or by clicking here. Ends 03.12.12

Win the perfect Harlow LBD from Lashes Of London just in time for your Christmas party! To enter, just go via the image or this link. Ends 04.12.12

Win tickets for you and a friend to go to The Clothes Show Live thanks to Oh My Love! Just check out their competition via the image above or by clicking through here. Ends 05.12.12

Win an outfit for you and a friend courtesy of Fashion Culprit! Enter here or via the image above. Ends 05.12.12

Win £100 to spend at the wonderful maryjanefashion. The latest member to become part of the e-tailwebstores family with a huge range of items on site for both men and women. Enter via image or here. Ends 06.12.12

Win any item from Mina UK‘s Christmas Party Selection or a party dress of your choice. To enter, click the image above or click here. Ends 06.12.12


So there we have the roundup of the week. Don’t forget to follow us on Facebook and Twitter to keep up with all the latest news, offers and more from our brands.

Win £500 cash with e-tailwebstores – blogger exclusive!

e-tailwebstores want to spread some Christmas cheer and offer one lucky blogger the chance to win £500 cash, all for one teeny post!

So here is the deal, we are asking you guys to be inventive…..put those thinking caps on and inspire us!

What we would like you guys to do is send in a blog post promoting one of our brands current competitions or promotions. We are asking you to chose your favourite so don’t think you have to post about something that may not interest you, we are sure there is something to tickle everyones tastebuds!

But how will you pick the winner we hear you ask. Well, as we mentioned at the beginning, we are looking for something seriously inspirational. The judging panel here at e-tailwebstores will be picking the winner by just how creative and different the blog post is. The more unusual and genius it is, the more likely it will be you with an extra chunk of change for Christmas. So if you want to pop up a video of you promoting via the medium of dance, sing a song about how great your chosen brand is or ride a unicorn round your town bellowing to the residents about the deal, by all means do so – just remember to send us the link by putting it on our Facebook page.

Now, there is a slight catch… We WANT to giveaway the whole £500 but to spur our blogging community into the spirit of things, we are going to offer £250 straight away and double it if we see 100 entries or more so don’t forget to let your blogger buds know about it!

So here are the promotions to chose from (please note the end date for some of the promotions available to promote):

 So, lets refresh:

  1. Create a fantastic and creative blogpost and post the link on our Facebook page (this is the way we will count your post as an entry). All entries must be in by midnight 2nd December 2012.
  2. Spread the word to your friends to boost the prize from £250 to £500
  3. Enjoy splurging £500 in December if you are the winner!

Good Luck!