Well after much hype and quite frankly, the odd piece of Propaganda, Google Plus seems to have been one of the most catastrophic flops of the 21st century.
After Google bullying and pushing consumers and retailers to set up personal pages and business accounts, add buttons to their product pages and integrate Google Plus in everyway possible, because ‘they’ll eventually have better SEO than everyone who doesn’t hasn’t helped Google Plus to become anything other than the
“the rich kid who, after having discovered he wasn’t invited to the party, built his own party in retaliation. The fact that no one came to Google’s party became the elephant in the room.”
Former Google Employee Whittaker, ranting on MSN’s website.
Many websites chose not to set up business accounts, even at the risk of not grabbing the username for their brand, due to lack of multiple administrator access, of course highlighting a huge flaw – “what do we do if the employee leaves?!” This problem was eventually fixed about 4 months after Google Business pages launched, but errors and desperation on Google’s part for the software to be the next Facebook have seen it embarrasingly crash and burn as Google Plus is a quite wasteland of Google employees ‘circling’ each other for connections.
The Phoenix rising from Google Plus’ ashes is the quiet, graceful Pinterest. Say hello to the newest, shiniest and fastest growing Social Media in the World!
An easy to use softare based on ‘pinning’ pictures and articles you find across the internet to your virtual pinboard.
It’s the fastest growing social site in the last year with 329% growth in the last 4 months of 2011 alone. Here’s some stats in a helpful graphic from Monetate.
Retailers and websites who were shunning the Google plus button and integration for a long time have started embracing Pinterest integrated buttons. Check out My-Wardrobe – they’re a great example of a proactive and forward thinking retailer, who unusually chose not to add a Google Plus button at all. ASOS are still hanging in there with Google Plus, but it can only be a matter of time before they too give in to the tidal wave of Pinterest and add the button to product pages. They already have a Pinterest business page along with many retailers like Missguided, Ax Paris, Motel Rocks and Selfridges,
One affiliate told us that after 1 blog post utilising Pinterest and it’s hype, he managed 5500 hits that day – and then about 200-500 hits a day for the next week, still seeing hits 3 weeks later.
There’s still some difficulties with users getting their heads around Pinterest’s scary and tricky T&Cs, so remember Pinterest takes no responsibility for anything you’re pinning; it’s all on you – but it seems like for the time-being there’s nothing stopping Pinterest from global domination!